ISI STEEL Launches ISI PALM® with INOK™ Technology

In an intimate and selective press conference on Friday, April 28th, 2023, ISI STEEL unveiled ISI PALM® with INOK™ technology developed by Bluescope, an Australian flat product steel producer with a subsidiary. This collaboration marks the beginning of a momentous co-operation and is a cause for extensive celebration for Cambodian excellence as it is the first of its kind to be widely available in the Cambodian steel market.

An incredibly exclusive product launch was shortly held after at K Mall, Legend Cinema, in order to commemorate what is to be a solid partnership and an equal exchange of innovation and cutting-edge technology that aims to distinguish from any that came before, as well as address the needs and concerns of consumers who yearn for broader options from the perspective of a true visionary. 

The Cambodian steel market emerged with a vivid demand for a product that will directly answer to residential requirements for a technology that tackles corrosion head on and maintains its color throughout trials and tribulations. ISI STEEL derived a more premium and advanced version of their existing and innovative ISI PALM product, in which a layer of magnesium-zinc and magnesium-silicide go hand in hand to create a surface that is two times stronger at where it matters most. Compared to the alternatives offered by competitors, ISI PALM® with INOK™ Technology reduces heavy corrosion at screw holes and in places where edges may be cut. Furthermore, the technology is protected by over 20 patents and is internationally certified by the French Corrosion Institute (FCI).

As a proud member of ISI GROUP, ISI STEEL embodies a series of values and integrity that are reflected through and through with their product offerings. The road to excellence started at a small flat with a simple roll-former in 1997 and grew rapidly over the years into a powerhouse of record-levels advancement and technology. What was a farmer’s son’s dream turned into the epicenter of Cambodian excellence, and through this partnership with Bluescope, ISI PALM® with INOK™ Technology is a surefire way to dominate the entirety of the Cambodian steel market, as well as allow for decades-long concerns to finally turn into true and meaningful solutions.